Researchers analysed 435 TikTok promotional videos from five zero-nicotine vaping brands and examined 5,418 user comments.
The study found that these products were often promoted using entertainment, flavours and reduced-harm messages. Some comments showed curiosity and interest in trying the products, including comments from people identifying themselves as minors.
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View Original SourceA product labelled zero-nicotine may still be promoted in ways that make vaping look harmless or attractive. The study shows that social media marketing can shape how these products are understood.
This is particularly important when promotional content reaches young people.
The findings highlight the importance of looking beyond nicotine content when considering vaping-related public health risks. Marketing style, flavours and health claims can also influence how people view a product.
The researchers call for greater research and regulatory attention to zero-nicotine vaping products and their marketing.
Policies may need to consider health claims and youth appeal even when a vaping product is marketed as nicotine-free.
اس تحقیق میں پانچ برانڈز کی 435 TikTok ویڈیوز اور ان پر کیے گئے 5,418 تبصروں کا جائزہ لیا گیا۔ نکوٹین کے بغیر ویپنگ مصنوعات کو تفریحی انداز، مختلف فلیورز اور کم نقصان کے دعووں کے ساتھ پیش کیا جا رہا تھا۔
کچھ ویڈیوز میں صحت سے متعلق ایسے دعوے بھی تھے جن کی تصدیق نہیں ہوئی تھی یا جو گمراہ کن ہو سکتے تھے۔ تبصروں میں کچھ ایسے افراد نے بھی دلچسپی ظاہر کی جنہوں نے خود کو کم عمر بتایا۔ تحقیق کے مطابق ایسی مارکیٹنگ پر مزید تحقیق اور ریگولیٹری توجہ کی ضرورت ہے۔
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